One of my favourite style icons of the last few years is tennis player Roger Federer. I mean, how cool can you get? When the famous Swiss isn’t shocking tennis-watchers with his orange-soled trainers and "all black" garb, he’s cosying up next to Anna Wintour at New York Fashion Week.
If that isn’t enough, Federer was chosen to replace Scarlett Johansson as Moët & Chandon’s "brand ambassador," creating countless glamorous shots in all black dinner suits (compare with Jon Bon Jovi’s disastrous attempt at the same look slim fit suits and tweed jackets. Oh, and how could I forget that elegant black roll neck/cream cashmere suit affair that Federer wore in Trianon, Moët & Chandon’s estate (below).
shawl collar dinner suit and holding a glass of champagne. The solid black of his suit seems to be a clever reference to that other "all black" look on the tennis court (see top). When did tennis leap so effortlessly into bed with fashion, I hear you say? The whole campaign, from Federer’s exquisitely long, narrow trousers, to the shimmering black-on-black shirt and tie, to the large white script on the side of the glass (“Moët”), is so loaded with in-your-face luxury, one almost has to laugh.