Online tailors like A Suit That Fits have changed everything for men’s suiting.
Think about it.
At one time, only the rich, famous or aristocratic owned a bespoke tailored suit. Everybody else had to make do with ready-made suits.
This meant that only the rich had suits that fit them perfectly while everybody else had to compromise on fit.
Three Types of Fit
The look and feel of a bespoke fit wasn’t the only thing people missed out on when they couldn’t afford bespoke tailoring.
There are, in fact, three types of “fit” for every suit.
- Firstly, the suit should be made to fit your body. This is the most important type of fit because it’s the one that’s going to make you look the best.
- Secondly, the suit should fit your personality. This means customizing your suit so it represents who you are. The ability to fit your suit to your personality is one of the things that separates a bespoke suit from a ready-made suit.
- Thirdly, the suit should fit your wallet. We don’t believe people should have to bankrupt themselves – or otherwise seriously deprive themselves – in order to own a tailored suit. Our tailoring process allows you to own a bespoke suit at an affordable price – a price that fits you.
Online – but local and one-on-one, too
Before A Suit That Fits became the world’s first online tailors in 2006, very few people could say that their suits fit in all the 3 ways listed above. If you had a suit with a tailored fit and a customized style, you were either rich or had saved for a long time.
In the 2000s, the market was revolutionized. For the first time in history, anyone could afford a bespoke tailored suit from an online tailor. At the same time, A Suit That Fits began opening local studios throughout the nation so we could combine a one-on-one tailoring experience with the reach of the global market. The only way we could really satisfy our customers was to combine the affordability of online services with the personalized fittings and one-on-one style advice of traditional tailoring.
This was achieved, partly, through a unique collaboration with tailoring firms in Kathmandu. In exchange for beautiful, bespoke tailored suits, A Suit That Fits agreed to pay local tailors well above Nepalese prices and to donate a percentage of its profits to the community. This enabled us to combine affordability with the one-on-one tailoring of our studios.
In the wake of A Suit That Fits’ startup, companies began popping up everywhere offering bespoke tailored suits at a fraction of the Savile Row price.
Alan Cannon Jones, principal lecturer in garment technology at London College of Fashion, told The Telegraph newspaper he believes the “new bespoke” movement is part of a larger trend toward “mass-customisation.” Whether it’s your smartphone or your car, everybody wants something personalized these days.
Are Online Tailors Really “Bespoke”?
One question that some people have asked since the phenomenon of online tailoring began is: are online tailors really “bespoke” tailors?
While purists at Savile Row tailoring firms would like to reserve the word “bespoke” for their own practices (which include a series of basted fittings), others believe that any service offering a suit made from scratch from a customer’s measurements and specifications is “bespoke.”
The dispute between these competing interests – Savile Row and the new bespoke tailors – came to a head in 2008 when the Advertising Standards Authority ruled that any suit made according to a customer’s personal measurements and specifications could be called bespoke.
Today, companies like A Suit That Fits, who combine online ordering with studio fittings, operate within the domain of “bespoke” tailoring because our suit patterns are made from scratch using customer’s unique measurements. We offer customers total control over every aspect of their suit’s makeup – from style to fit.
Our tailoring process includes a fitting stage in which we make alterations to your tailored suit. We do not offer a series of basted fittings as Savile Row tailors do.
Bespoke tailoring comes in a variety of forms from the most modern to the most traditional. The kind of bespoke tailoring you choose to employ will ultimately depend on your preferences and how much you can afford.
Whether you decide to move forward with the A Suit That Fits tailoring process or employ the services of another tailor, we hope to have given you as much information as possible so you can make an informed choice. Having said that, we do hope to see you in one of our local studios very soon!